About the Client
Adcon Realty is a forward-thinking brand that understands a home is more than just a property; it’s where dreams take shape and lasting memories are created. With a deep appreciation for individuality, Adcon Realty offers real estate solutions that seamlessly blend innovation with expertise. Their goal is to empower clients to find or create spaces that reflect their unique lifestyles and aspirations. From premium property listings to personalized real estate services, Adcon Realty is dedicated to turning every house into a dream home.

The goal was to revitalize Adcon Realty, the real estate entity, through a strategic relaunch. The objectives were to establish strong brand recognition, enhance visibility and trust, and build a positive public image. Additionally, the aim was to attract quality leads from potential homebuyers, sellers, and investors looking for premium real estate solutions.
The Challenges
Adcon Realty faced several challenges in its effort to refresh the brand. The highly competitive real estate market made it difficult to stand out and gain visibility. Establishing a strong brand identity and building trust with potential buyers and investors, especially when significant financial decisions were involved, was a key concern. Ensuring the new website and social media platforms effectively engaged visitors was another challenge, along with competing for top rankings in search engines. Additionally, managing resources across various digital marketing campaigns, including SEO, SEM, and social media, required strategic planning to achieve optimal results.
Objective
The objective was to rejuvenate Adcon Realty, a leading real estate brand, with a dynamic relaunch strategy aimed at strengthening brand recognition, increasing visibility, and building trust. The primary focus was to establish a positive and lasting public image while attracting high-quality leads from individuals looking to buy, sell, or invest in real estate. To achieve this, we executed targeted lead generation campaigns, implemented robust SEO strategies to maximize online visibility, and developed a modern, user-friendly website. These combined efforts were designed to drive organic traffic, enhance customer engagement, and position Adcon Realty as a trusted name in the real estate industry.
Proposed Solutions
We develop customized solutions to each client’s unique market position. By analysing their current challenges and opportunities, we craft strategic approaches that align with their specific needs, ensuring sustainable growth and long-term success.
Building a Brand Identity
Adcon Realty’s brand awareness campaigns enhanced visibility through targeted ads and strategic media placements, showcasing its unique real estate solutions and innovative approach.
Performance Marketing
Lead generation campaigns attracted potential buyers and investors interested in real estate, driving high-quality leads to Adcon Realty.
Public Relations
Adcon Realty’s PR strategy focused on building visibility and trust through targeted media outreach, highlighting its innovative approach to real estate solutions and property investments.
SWOT Analysis
Evaluating Strategic Strengths and Challenges
By analyzing Strengths, Weaknesses, Opportunities, and Threats, we provide a comprehensive understanding of the internal and external factors shaping Adcon Realty’s performance and strategic direction.
Strengths
A unique blend of innovation and expertise sets Adcon Realty apart from its competitors, with a strong focus on customer trust and credibility in the high-value real estate market.
Weaknesses
The highly competitive real estate market makes brand differentiation challenging. Efficient resource allocation across various digital marketing campaigns can be complex and demanding.
Opportunities
Expanding digital presence through SEO and targeted lead generation campaigns can help Adcon Realty attract more high-quality leads and enhance brand visibility in the competitive real estate market.
Threats
Intense competition from both established and emerging real estate brands.
Approaches
Strategy & Execution
We believe in a systematic approach to marketing success. Our structured process ensures we capture the essence of your brand, understand its core values, and craft a tailored strategy that resonates with your target audience.

Website Design
A well-designed website enhances user experience, increases engagement, and builds credibility, ultimately driving higher conversions and fostering brand growth.
Ads design and communication
Crafting a customized strategy that lays the foundation for marketing success.
SEO Campaigns
Focusing on keyword optimization, high-quality content creation, technical enhancements, and strategic link building for maximum impact.
Search & Display Campaigns
Facebook lead generation campaigns effectively target the right audience, attract potential customers, and capture valuable leads, helping to grow the brand’s customer base.
Public Relations
Effective PR strengthens brand visibility and reputation, builds credibility, and fosters trust through strategic media coverage and communication, driving long-term growth and customer loyalty.
Perfomance Results

Website Traffic Increase
Following the relaunch, website traffic experienced a substantial 50% increase, reflecting improved visibility and user engagement.

Lead Conversion Rate
The lead conversion rate saw a remarkable improvement of 125%, increasing from 2% to 4.5%, demonstrating the effectiveness of the new strategies.

Cost per Lead (CPL)
The cost per lead decreased by 25%, dropping from Rs. 60 to Rs. 45 within just one month, which improved overall campaign efficiency and ROI.

Search Engine Rankings
Initially, the website had no rankings, but over time, it ranked for more than 30 keywords, with 4 to 5 keywords appearing on the first page of search results.

Engagement Metrics
Social media engagement saw significant growth, with a 100% increase in likes, a 150% rise in shares, and a 120% boost in comments per post.

Brand Awareness
Brand awareness, initially at zero, saw a significant boost, with media mentions rising to 55 per quarter.