PoB Hotels
Locations
- Across the British Isles
Services/products
- Digital Marketing
- Performance Marketing
- Website
Partnership
Pob Hotels was formed in 1982 by a small group of British hoteliers. Since then has grown to proudly represent over 50 city-based, countryside and coastal hotels dotted all over the British Isles. PoB come to us to develop their digital brand and create their new website, before moving on to accelerate their Digital Marketing
Challenge
The Challenge was simply to move with the times. keen to move on from its reputation as a traditional consortium, PoB wanted character, to celebrate British hospitality and present its curated collection in a new, invigorated way while creating more reach and conversion for its members
Approach
We created a clear purpose for Pob, one that would cement everything it does from how it looks and sounds, to how guests interact with the collection. For the website, we created a balance of interactivity and information, with the collection being the hero. This website was all about discovery with the additional ability to book directly in the individual hotel’s booking engine to drive direct bookings for the members.
Website
Positioning for Success
We placed a strong emphasis on individuality, celebrating the unique character of the hotels while also setting Pob apart from other consortiums in the hospitality industry. Through our commitment to showcasing British hospitality in a fresh and innovative way, we aimed to redefine the concept of luxury and reach a wider audience. To achieve this, experience that empowered guests to embark on their new and exciting experiences with ease.
Creating a unique language
Creating a cohesive brand language with over 50 independent hotels is no mean feat. After a series of internal workshops, we developed a design system that meant each hotel has its own door motif, combined with a colour palette that celebrates the british brand, allowing us to showcase experiences uniquely.
Digital Marketing & Performance Marketing
Inspiring Digital Campaigns
Working with PoB was a connected experience between the in-house marketing team, PR agency and our strategists. We worked to create campaigns that celebrated the collections of hotels, digital functionality such as the trip planner and increased exposure of the consortium. We implemented a comprehensive strategy, combining ongoing brand-focused campaigns with targeted promotional activities. This approach ensured a balance between raising awareness and conversions, and enhancing direct revenue when necessary.
Results
Even within this intial reporting window, performance data reflects measurable gains across key revenue channels. Using a year over year comparison of November to January versus the same period the previous year juniper preserve recorded significant improvements.
- Google Ads Revenue increased by 261.76%
- Gross Purchase Revenue Increased by 35.61%
- Total Organic Search Revenue Increased bt 16.77%
- Google Organic Revenue Increased bt 20.02%
- Transactions Increased bt 16.01%
- Increased Visibility Among LLM (Such as ChatGPT & Gemini)
