About the Client
Set amidst the picturesque surroundings of Kannur, Babanana is dedicated to creating the finest banana chips, a cherished treat in the region. What makes their chips exceptional is the unwavering focus on quality; each batch is carefully crafted using time-honoured techniques, free from artificial flavors or preservatives. Their passion for natural and sustainable production is rooted in years of expertise, ensuring that every crisp bite delivers authentic taste and superior quality. More than just a snack, Babanana embodies a tradition of excellence, seamlessly blending heritage with innovation to offer an unmatched culinary experience.
The client approached us just before the lockdown, initially seeking a simple portfolio website. Despite having operated for years, they had no online presence. However, as the lockdown took effect, uncertainty loomed over every business, including theirs. We waited through March, hoping restrictions would lift, but as the situation worsened, it became clear that adaptation was necessary.
That’s when inspiration struck! With food products still classified as essential, we proposed transforming their portfolio website into a full-fledged e-commerce platform, allowing them to sell their premium banana chips online. Alongside this, we recommended targeted digital marketing and search engine optimization strategies to drive traffic and enhance brand visibility.
At first, the client had a different vision for their business, but after multiple discussions, they embraced the idea. Their goal was to establish themselves as a leading name in the food products industry, with a special emphasis on their authentic banana chips.
Since then, our collaboration has flourished into something truly remarkable. They don’t just appreciate the results; we’ve built a strong and trusted partnership, and the feeling is mutual!
The Challenges
The client had been operating for years but lacked an online presence, limiting their ability to expand in an increasingly digital world. Just as we started developing their portfolio website, the sudden lockdown brought everything to a standstill, creating uncertainty for their business. Initially, their focus was solely on showcasing their products, but the changing market landscape due to the pandemic made it clear that a different approach was needed. Shifting their strategy from a simple portfolio to a full-fledged e-commerce model wasn’t an easy decision. It took multiple discussions and a fresh perspective to help them see the potential of selling their signature banana chips online and adopting digital marketing to reach a wider audience.
Objective
The goal was to create a strong digital presence for the client by developing an e-commerce platform that would allow them to sell their products, particularly their premium banana chips, during the lockdown. The aim was to position the client’s brand as a top choice in the food products market by leveraging digital marketing strategies such as targeted advertising and search engine optimization to increase visibility and drive sales. Additionally, it was crucial to align with the client’s revenue-driven approach by demonstrating our team’s ability to deliver tangible results, fostering a long-term and mutually beneficial partnership.
Proposed Solutions
At Babanana, we craft customized solutions by analyzing each client’s market landscape. By recognizing their distinct challenges and business positions, we develop strategies specifically designed to meet their needs, ensuring sustainable growth and long-term success in the food products industry.
Stunning Website
We designed a modern, intuitive e-commerce platform that simplifies purchasing Babanana’s premium banana chips, turning its digital presence into a dynamic and engaging marketplace.
Performance Marketing
Our strategic performance marketing campaigns drew the ideal audience to Babanana’s website, driving sales and generating exceptional returns on investment.
Climbing the Ranks
We elevated Babanana’s digital presence with effective SEO strategies, enhancing its search rankings and attracting enthusiastic customers from across the internet.
SWOT Analysis
Evaluating Strategic Strengths and Challenges
By analyzing Babanana’s strengths, challenges, market opportunities, and potential risks, we deliver comprehensive insight into the internal and external factors shaping its growth and strategic direction.
Strengths
The client, Babanana, had deep-rooted expertise in the food products industry but had not yet ventured into the digital space, presenting a prime opportunity for online expansion.
Weaknesses
Babanana’s lack of digital presence posed a hurdle in building brand recognition and connecting with potential customers in the beginning.
Opportunities
By prioritizing popular offerings like banana chips, Babanana could tap into strong consumer demand and significantly boost sales.
Threats
The uncertain market conditions posed challenges for introducing new strategies, demanding swift adjustments and adaptability.
Approaches
Strategy & Execution
We believe in a systematic approach to marketing success. Our structured process ensures we capture the essence of your brand, understand its core values, and craft a tailored strategy that resonates with your target audience.
Social Media Branding
To increase brand visibility and drive sales, we optimized the client’s Instagram strategy with engaging storytelling and targeted campaigns, utilizing the platform’s features for maximum reach and impact.
Ads design and communication
Crafting a customized strategy that lays the foundation for impactful and results-driven marketing success.
SEO Campaigns
Prioritizing keyword optimization, compelling content creation, technical enhancements, and strategic link building to maximize online visibility and search engine rankings.
Search & Display Campaigns
Paid advertising campaigns are designed to drive targeted traffic and maximize sales, ensuring a minimum return on investment (ROI) of 4x.
Perfomance Results
Monthly Traffic Growth
Overall, website traffic increased by 700% within three months, achieving a consistent 100% month-on-month growth.
Followers Growth
The follower count grew from 0 to 300 within just two months, while the engagement rate saw a remarkable 300% increase.
Conversion Rate
Our strategies delivered an impressive 5% average conversion rate, showcasing the effectiveness of our approach in transforming site visitors into loyal customers.
SEO Rankings
The website secured top rankings on Google’s SERP, driving 15% of the client’s total sales revenue and establishing a foundation for sustained long-term growth.
Cost Per Acquisition (CPA)
The cost per acquisition (CPA) dropped by over 40% within just three months, significantly improving overall campaign efficiency and profitability.
Return on Investment (ROI)
We successfully achieved an 8x return on ad spend (ROAS) across Google and Facebook, maximizing profitability and campaign efficiency.